My Design Process
A structured brand design process is essential for creating a cohesive, effective, and lasting brand identity. It helps ensure that the brand's visual and verbal elements align with its values and purpose, resonate with the target audience, and differentiate it in the market. It also provides a framework for collaboration, quality control, and ongoing evaluation of the brand's success.
Use the drop drown arrows below to read more about each step in my design process.
-
The first step in my process is the DISCOVERY CALL or CHAT.
This FREE 30-45 minute chat helps us get to know each other as well as the goals for your business and its branding.
Due to unpredictable weather - Limit distance of 30 miles for in-person meetings.
-
After getting to know each other and discussing the initial ideas and goals of brand design, I will email you a short online client questionnaire to fill out.
The results from your questionnaire will give me a comprehensive understanding of the project requirements and allow me to create designs that meet and exceed your expectations.
-
Using the information from our initial meeting and the client questionnaire, I begin my deep dive into piecing together the puzzle that will be your new or refreshed brand!
Research helps me understand your target audience. Then, looking for inspiration and analyzing competing businesses and brands allows me to create designs more likely to resonate with your audience and achieve your desired outcomes!
-
After analyzing your local and national competitors’ brands and researching styles, colors, and personalities matching your brand wants and needs, I create and send you TWO mood boards to choose from.
-
The mood board has been picked, and I now have the green light to start designing!
With inspiration flowing, I start creating your one-of-a-kind brand identity that will provide easily accessed elements and guidelines tailored to your business’s graphics-related needs.
-
This section gets into the nitty-gritty of the design process for your branding and allows us both to pinpoint the pros and cons of the current design.
Not into a particular aspect of the design? Have you changed your mind about a color?
No problem!
Let me know your feedback, and I will complete those changes pronto!
-
You’ve fallen in love with your new branding and need it sent to you. The last step in my design process is finalizing all of your files. This involves checking every nook and cranny of my design to ensure the best quality images, format, and file type for web, print, or packaging.
