Reelin’ Rascals Fishing Guide Service

This fun and playful brand was inspired by Nickelodeon and the adolescents of nature. The color palette is bright and bold with blue, orange, and green and as the standout colors. I wanted the advertising for this brand to be eye-catching and using those bold colors helps draw the attention of potential customers of this service.

I love incorporating mascots into my brand design and jumped at the opportunity to make “Freddy the Fish".” I hand-drew the illustration first and then transferred the sketch to my tablet to create the final design. His eyes are so cute!